Re:
https://www.cnn.com/2020/06/23/business ... index.html
"we are immediately renaming and redesigning a handful of local brands we have found
that use stereotypes or insensitive cultural depictions"
Fascinating new perspective about stereotypes and cultural depiction!
And this trend suggests that renaming/redesign will remain marketing guidance
whenever a stereotype or cultural depiction is perceived as insensitive
(a condition that will likely occur generations after product debut).
There will be many "fine lines" to assess as to when a product's (service's, etc.)
perceived insensitivity has reached critical point, trigger for renaming/redesign.
Of course, there will be marketing resistance to such change because consumers
have long been touted to develop brand awareness, familiarity, and preference.
But this is quite a plus for consumers who remain independent of brands!
"Let those products/services change as they will - we don't need them!
Their cost is usually higher because of all that advertising ... and that
is not always a reliable indicator of relative quality."
Imagine a shoppin' world where a product/service is self-descriptive
and not pushed with a stereotype and/or cultural depiction. In fact,
this whole problem was created by marketing! Knock if off
This brings to mind all that product/service advertising on "free" TV,
entertaining the first time! even daily! for months! but excruciating
when presented many times an hour! daily! Knock if off
Oops! Somebody has to pay for that "free" TV.
Well ... at least "Enjoy the go!"
Rod