Re:
https://www.cnn.com/2020/12/17/business ... index.html
"Becoming a vegan didn't stop Pinky Cole's cravings for fast food. When she got sick of not being able to find the vegan options she wanted, she decided to solve the problem herself. So in 2018 she opened Slutty Vegan, an Atlanta-based restaurant designed to upend expectations with plant-based burgers that could taste good and be a little fun too."
"Slutty Vegan has the
One Night Stand, loaded with vegan cheese, vegan bacon, caramelized onions, lettuce and tomato, and the
Super Slut, with guacamole, jalapeño and vegan cheese."
"Another crucial growth engine: Buzz around the brand. The party atmosphere at Slutty Vegan restaurants is a key part of its strategy. If people are excited about visiting the store, they'll be willing to shell out for meals that can cost up to $19 each."

New business excitement with "redefined" menu names (everybody wants to be this kind of "slutty").
Not so low-calorie items, but appealing with plant-based nutrition ... and great pandemic timing!
(lotsa outdoor exposure via food trucks).

Since better nutrition is just assumed, this business will likely boom on into 2021,
well-supported by the wealthier (re: $19) Slutty aficionados.
Rod
