Re:
https://www.cnn.com/2020/06/23/business ... index.html
"we are immediately renaming and redesigning a handful of local brands we have found
that use stereotypes or insensitive cultural depictions"
![Oh Boy :bana:](./images/smilies/icon_banana.gif)
Fascinating new perspective about stereotypes and cultural depiction!
And this trend suggests that renaming/redesign will remain marketing guidance
whenever a stereotype or cultural depiction is perceived as insensitive
(a condition that will likely occur generations after product debut).
![Idea :idea:](./images/smilies/icon_idea.gif)
There will be many "fine lines" to assess as to when a product's (service's, etc.)
perceived insensitivity has reached critical point, trigger for renaming/redesign.
Of course, there will be marketing resistance to such change because consumers
have long been touted to develop brand awareness, familiarity, and preference.
But this is quite a plus for consumers who remain independent of brands!
"Let those products/services change as they will - we don't need them!
Their cost is usually higher because of all that advertising ... and that
is not always a reliable indicator of relative quality."
![Oh Boy :roll](./images/smilies/icon_rollover.gif)
Imagine a shoppin' world where a product/service is self-descriptive
and not pushed with a stereotype and/or cultural depiction. In fact,
this whole problem was created by marketing! Knock if off
This brings to mind all that product/service advertising on "free" TV,
entertaining the first time! even daily! for months! but excruciating
when presented many times an hour! daily! Knock if off
![Embarassed :oops:](./images/smilies/icon_redface.gif)
Oops! Somebody has to pay for that "free" TV.
![Rolling Eyes :roll:](./images/smilies/icon_rolleyes.gif)
Well ... at least "Enjoy the go!"
Rod
![rambo :rambo:](./images/smilies/icon_rambo.gif)